Legal
Cookie Policy
This Cookie Policy explains how Emergn Limited uses cookies and similar technologies on the Praxis website at praxis.emergn.com.
How we use cookies
We use:
Essential technologies
These are necessary for the website to operate or remember your privacy choices.
Analytics cookies
With your consent, we use Google Analytics to understand how people use the Praxis website.
Marketing cookies
With your consent, we use Google Ads to measure advertising performance and support remarketing.
Analytics and marketing are separate choices. You can accept or refuse either category.
Cookies and storage we use
Essential
| Name | Type | Purpose |
|---|---|---|
praxis-cookie-consent | localStorage | Remembers your cookie choices |
praxis-ga-optout | localStorage | Records an analytics and advertising opt-out |
Analytics
| Name | Provider | Retention | Purpose |
|---|---|---|---|
_ga | Google Analytics | Up to 2 years | Distinguishes visitors for analytics |
_ga_TRSEDEBPNG | Google Analytics | Up to 2 years | Maintains analytics session information |
Marketing
| Name | Provider | Retention | Purpose |
|---|---|---|---|
_gcl_au | Google Ads | Up to 90 days | Measures advertising conversions |
_gac_* | Google Ads | Up to 90 days | Advertising campaign attribution |
Non-essential cookies are only used after you give consent.
Advertising click identifiers
If you arrive from a Praxis advertisement, Google adds a click identifier (gclid) to the address of the page you land on.
Where you refuse marketing cookies, we carry that identifier in the address as you move between pages, instead of storing it in a cookie. It is passed to Google so we can tell which advertisement led to an enquiry. Nothing is stored on your device.
Managing your choices
You can choose your preferences when you first visit the site.
You can change them at any time through Cookie Settings in the website footer.
You can also clear or block cookies using your browser settings.
Third parties
We use Google Analytics and Google Ads for analytics and advertising where you consent.
Google's own privacy policy explains how Google processes information.
Changes
We may update this policy when the technologies used on the website change.
Contact
Questions about privacy or cookies can be sent to:
privacy@praxis.emergn.com
Emergn Limited
20 Harcourt Street
Dublin 2, D02 H364
Ireland