The Ultimate ProductManager Pathway
Introduction to Product Management
If you’re new to product management, this course is your launchpad. Master the key definitions, essential concepts, and must-know vocabulary. Learn what defines a product, the role of a product manager, and the difference between project-driven and product-led approaches. Dive into the product lifecycle and discover the tools and techniques to turn an idea into a successful product.
How we’ll get you there
There’s no one-size-fits-all approach to building product management skills. Everyone’s journey is different, and the capabilities you need to develop may not match those of your peers.
That’s why Praxis is built to be personal. Whether you’re looking to grow as a product professional or transition into a product management role, we’ll help you pinpoint the content most relevant to your work – and guide you through a learning journey tailored to your goals.
Courses in this pathway
Product Discovery
Build the skills to keep your finger on the pulse of your customers’ needs, even as markets shift. Learn how to spot the most valuable opportunities, identify risky assumptions, and transform them into testable hypotheses. By designing and running experiments, you’ll validate and refine your ideas to ensure they truly address your customers’ challenges. By the end of this course, you’ll be ready to make data-driven decisions and pursue solutions that align with your product vision and deliver genuine value to your customers.
1. Align commercial initiatives with unmet cutomer needs:
Ensure product ideas align with your product vision and business goals using design thinking to validate the problem that you’re looking to solve for your customer.
2. Discover and prioritise customer problems:
Learn to effectively identify customer needs and problems with customer and market research, prioritizing them based on their impact and alignment with the business objectives.
3. Validate ideas for problem-solution fit:
Develop skills to validate solution ideas through capturing and assessing customer demands, ensuring that these ideas are innovative, viable and valuable in addressing real customer problems.
1. Managing ideas
Learn how to build and maintain a system for capturing, triaging, and prioritizing product ideas.
2. Evidence-based decision-making
Use an experimental approach to make decisions grounded in evidence and reduce bias.
3. Understanding your customer
Conduct research to uncover jobs to be done, customer pains, and unmet needs.
4. Customer journey mapping
Visualize how customers interact with your product to uncover opportunities for improvement.
5. Framing the problem
Use the Opportunity Solution Tree to structure and prioritize customer problems.
6. Mitigating risk, maximizing value
Identify and rank risky assumptions to focus your testing efforts.
7. Designing experiments
Define hypotheses and design experiments to validate or invalidate assumptions.
8. Running experiments
Set up, execute, and adjust experiments while ensuring reliable results.
9. Prototyping
Choose the right prototyping method to test product ideas efficiently.
10. Guidance for continuous discovery
Explore how discovery fits across the product lifecycle and adopt a continuous discovery mindset.
Certificate of Completion
Upon completing the Product Discovery Course and passing the Knowledge-Based Assessment, you will receive a Certificate of Completion.
Practitioner Certification
Go further with the Product Discovery Practitioner Certification. Validate your skills with an industry expert and certify your ability to perform in the job.
Product Delivery
Learn to break down complex work into valuable increments, ensuring each step drives progress toward your product goals. You’ll establish strong feedback loops to measure the impact of your work, allowing you to prioritize product changes that increase value for your customers. By the end of this course, you’ll be adept at adapting to shifting demands while delivering value early and often, optimizing the flow of work end to end, and discovering quality through fast feedback.
1. Break work down:
Define tasks and break them down into smaller, high-value increments that enhance clarity and deliverability. Prioritize these increments based on alignment with customer needs and business goals for focused, iterative delivery.
2. Deliver value early and often:
Implement frequent, small releases to deliver early value to customers while continuously refining product features. Work in iterative cycles to continually improve product features and reduce risks, ensuring the product evolves in line with real-time customer insights and business goals.
3. Optimize for flow:
Identify bottlenecks and waste in the workflow. Implement strategies to optimize the flow for work, ensuring smoother transitions between tasks and minimizing delays for more efficient product delivery.
4. Discover quality with fast feedback:
Design and implement feedback loops to improve product quality iteratively. Use feedback data to make real-time adjustments, ensuring continuous product refinement.
1. Delivering early and often
Learn how to break work down into smaller, manageable increments to deliver value early and reduce risk.
2. Building a backlog
Break down epics into user stories, define acceptance criteria, and prioritize items based on goals and customer needs.
3. Test, learn, and adapt
Create an iterative release strategy using the DABL (Discovery, Alpha, Beta, Live) model.
4. Managing demand
Categorize and prioritize demand to understand how different types of work flow through your delivery process.
5. Optimizing flow
Measure and improve team flow using metrics like lead time, throughput, and release frequency.
6. Discovering quality
Use feedback loops to ensure alignment with customer needs and drive continuous improvement.
7. Approaches to managing work
Apply Scrum and Kanban to manage delivery with structure and flexibility.
8. Enabling your team
Understand the roles in a product team and how cross-functional collaboration supports success.
9. Adapting agile
Explore how agile roles and practices contribute to exceptional product delivery.
10. Conclusion
Use a practical checklist to apply principles of value delivery, continuous improvement, and adaptability across your product delivery process.
Certificate of Completion
Upon completing the Product Delivery Course and passing the Knowledge-Based Assessment, you will receive a Certificate of Completion.
Practitioner Certification
Go further with the Product Delivery Practitioner Certification. Validate your skills with an industry expert and certify your ability to perform in the job.
Product Strategy
In the Product Strategy Course, you’ll turn strategic goals into clear, actionable roadmaps that keep stakeholders aligned. Harness data to sharpen your approach, validate assumptions, and drive decisions that deliver results. Using discovery insights and Value, Flow, Quality (VFQ) principles, you’ll build roadmaps that put customer value first, optimize delivery, and maintain exceptional quality – at every stage.
1. Implement inherited product strategies:
Build the skills to implement product strategies by translating them into tactics that reflect organizational ambitions and deliver value to consumers, including external customers and internal staff or partners.
2. Validate and refine strategic assumptions:
Critically evaluate the foundational assumptions of your product strategy, testing their validity and refining them based on evidence to ensure strategic decisions are grounded and actionable.
3. Leverage data to shape the future of the product:
Use data to guide decisions on how to adapt strategies for existing products, shaping their future direction, improving profitability, enhancing consumer satisfaction, and building stakeholder confidence.
1. Understanding your product’s purpose
Align your product’s purpose with organizational strategy and refine direction using tools like the “5 Whys.”
2. Getting to know your product’s strategy
Understand how your product connects with other systems, services, and internal components to deliver value to customers.
3. Where your product plays
Understand your product’s market, assess competitors, and pinpoint how your product stands out.
4. How your product wins
Validate your value proposition and refine strategy using the Business Model Canvas.
5. Using a roadmap to drive action
Translate vision into an actionable roadmap that drives alignment and measurable outcomes.
6. Measure what matters
Set goals and use KPIs to evaluate performance, validate assumptions, and guide decisions.
7. Connecting strategy, discovery, and delivery
Reflect on how strategy connects with discovery and delivery to maximize product impact.
Certificate of Completion
Upon completing the Product Strategy Course and passing the Knowledge-Based Assessment, you will receive a Certificate of Completion.
Practitioner Certification
Go further with the Product Strategy Practitioner Certification. Validate your skills with an industry expert and certify your ability to perform in the job.
The Ultimate Product Manager Certification
Complete each course and corresponding Practitioner Certification to earn the Ultimate Product Manager Certification, a credential that proves you can apply your skills across Discovery, Delivery, and Strategy.
Your learning experience
Praxis is designed to support you every step of the way with a learning experience that’s immersive, actionable, and tailored to you.
An experience fully tailored to you
We’ll guide you through a personalized learning journey aligned with your goals and current challenges, helping you grow where it matters most.
An experience designed to keep you focused
Praxis combines text and video content with case studies, scenarios, and activities to deepen your understanding.
Consistently validate your understanding
Knowledge checks throughout each module help you practice your learning with realistic scenarios.
Manage your learning like you work
Track your progress in a Kanban-style board, just like managing real product work. Move tasks across To-Do, Doing, and Done.
Get started today.
Whether you’re starting your product journey or looking to sharpen your skills, Praxis will help you build the expertise you need.