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The AI-Powered Platform for Product and Portfolio Decisions
Praxis connects evidence, investment decisions, and team judgment in one place, so capital follows proof, not instinct.
We built the platform that scales the expertise consulting embeds across enterprises.
What Praxis is
Turn customer value into organizational results.
Praxis connects the decision layer between product teams and leadership, grounding capital decisions in evidence and tying every investment to organizational strategy.
See where every dollar is going and why.
Every idea and investment in one real-time view, with the evidence trail attached.
Build the case before funding.
Teams run experiments, test assumptions, and generate evidence inside the platform before major commitments are made.
Judgment that compounds.
Stella AI is embedded in the actual decisions, coaching product managers inside the workflow rather than away from it.
The Praxis Portfolio Roadmap: Now, Next, and Later columns of funded-idea cards across FitFlow App, Coach, Wear, and Studio — each card carrying cost of delay, CD3 score, its linked delivery epic, and an owner — with a product filter that narrows the board to one team.
An Idea record in the Coach product: IDE-018, gym owners run most of their client roster outside Coach, at the Deciding state. A kill score of 28 sits above tabs for the brief, hypotheses, experiments, insights, sizing, and the decision. The Decision tab is open: Stella recommends Fund with her reasons and the committed six-week build candidate, and the PM chooses between Kill, Park, and Fund tiles before posting the verdict with a written rationale. Explore Stella's reasoning opens her chat rail, where she breaks the score down across the four Kill Score dimensions: strategic alignment, evidence quality, idea quality, and economic impact. The brief holds the value assessment that puts the cost of delay at $40,000 per week.
The Praxis application at product scope: the Coach product selected, with Home, Ideas, Hypotheses, Experiments, Insights, and Artifacts navigation. Artifacts is open.
Praxis and Work OS
The platform that makes the operating model stick.
Praxis is the software that scales and sustains the Work OS Emergn embeds. Work OS changes how organizations work by aligning people, process, and technology around a single operating model. Praxis makes that change stick inside product and portfolio decisions, turning transformation into an everyday capability, not just a consulting outcome.
Work OS · Step 1
The model is set
Emergn works with your teams to align people, process, and technology around one operating model.
Praxis · Step 2
Decisions run through it
Product and portfolio decisions move through Praxis, so judgment, evidence, and investment cases live in one place.
Praxis · Step 3
Evidence returns
Outcomes flow back from delivery, and every initiative updates what the portfolio knows to be true.
Work OS + Praxis · Step 4
The model adapts
Stella AI and your teams tune the operating model against the evidence — and the loop keeps running.
The problem
Emergn research
The Value Gap
Why organizations keep funding work before the value is clear, and what the ones that don't do differently.
Read the study
AI can help you build anything, but it can't tell you what's worth funding.
That judgment requires a clear view of the problem, the evidence, and the value at stake. Yet organizations often commit capital before the value is clear, funding ideas on sponsorship or competitive anxiety. Praxis gives product teams and leaders one decision layer to test the case, challenge assumptions, and make funding decisions with confidence.
With Emergn alongside, Praxis embeds the ways of working that help organizations keep making better decisions.
Stella AI
Judgment embedded in the workflow.
Most AI products promise productivity. They bring general knowledge and answer whatever you ask. Stella AI is trained on Emergn's Value, Flow, and Quality (VFQ) methodology, refined across nearly two decades of enterprise product and portfolio work, and she works inside the decisions you are accountable for.
That changes what she does with a request. She flags untested assumptions, surfaces missing evidence, and pushes back when confidence outruns proof, rather than accepting the premise behind the question. Then she steps back: the decisions stay with the people who own the outcomes. What accumulates is not a pile of outputs but judgment that stays when people leave.
An interactive chat with Stella, scoped to the FitFlow App product. The new conversation view shows four contextual shortcuts. The composer opens with a prompt already written in it: the CPO emailed asking the team to prioritize an AI form check feature, and the PM does not believe there is data showing it is an urgent need, so asks Stella to make the case for or against investing in it. Pressing send plays her reply. She points out that form check has no problem behind it and cannot be assessed yet. She surfaces two Insights already in FitFlow that are not being validated because neither has an Idea attached: retention data showing 61% of members never log again after two missed sessions, and onboarding interviews where 9 of 12 raised not knowing what weight to start with. She explains what would need to be true for form check to be the right priority, and recommends creating all three as Ideas so each problem is explicit, then assessing them to find which is most valuable to solve first. Choosing that creates IDE-104 for form check, IDE-105 and IDE-106 from the Insights. She then offers to draft a message to the CPO asking for two days to assess all three before any one is funded.
Our CPO emailed today asking the team to prioritize a new AI feature that checks members' form during workouts to help them improve technique. I don't believe we have data showing this is an urgent need. Make the case for or against investing in it.
Form check does not have a problem behind it. The CPO named a feature, not the reason members need it. You cannot make the case for investing until you know what problem you are solving.
Two Insights already recorded in FitFlow point to problems costing you members right now. Neither has an Idea attached, which means neither is being validated or sized. They are sitting in your evidence base with no one working them.
Insights · not being validated
FitFlow App
4w ago
INS-118
61% never log again after two missed sessions
Retention cohorts, last two quarters. The drop concentrates between weeks 2 and 5 and does not vary by plan type or age.
Behavioral Data
New members
FitFlow App
2w ago
INS-121
"I had no idea what weight to put on the bar"
Raised without being asked in 9 of 12 onboarding interviews. The funnel matches it: 38% of first workouts stop at the weight-selection step.
Customer Feedback
First-time lifters
For form check to be the right priority, you would need to know that technique is a material reason members leave, and that a narrow first version can prove it in weeks. Neither is established yet, and that is the gap to close before the team commits.
Instead of diving in because the CPO asked for it, create all three as Ideas, form check included, so the problem each one solves is stated explicitly. Then assess the three to find which is most valuable to solve first.
Once the Ideas are created, I will help you draft a reply to the CPO that frames why it matters to prioritize the right problem, and asks whether there are factors we are not seeing that make form check the right investment now.
Create all three as Ideas.
All three Ideas are created in FitFlow. IDE-105 and IDE-106 have INS-118 and INS-121 linked, so the evidence carries over. IDE-104 captures the problem I think form check solves based on the context I have. I would suggest validating that with your CPO, since they believe the feature is worth building immediately.
FitFlow App
IDE-104·Draft
Members training alone cannot tell if they are doing it right
The problem form check would solve, written so it can be tested. Nothing recorded yet says this is why members stop. No Insight attached.
FitFlow App
IDE-105·Draft
A missed week ends the habit before it forms
Two missed sessions in a row is the point most members stop coming back, before anyone has enough history with the app to feel invested in it.
INS-118
FitFlow App
IDE-106·Draft
New members cannot start a first workout unaided
Choosing a starting weight is where the first session stops. Members will not guess in front of a barbell, so the workout ends before it begins.
INS-121
The next steps in Praxis are to verify which goal each Idea connects to. I believe all three tie to early member retention. Then confirm the customer segment, which I believe is @ ART-031 · New Members, specifically those in their first five weeks. After that, I would assess the economic value of each to prioritize which problem to solve first.
Before that, let's communicate where we got to with your CPO. Make sure they are aware of what problems the data points to being potentially more pressing than form check, and verify whether there are other factors we do not know of, positioning or a commitment already made, influencing the push to invest.
Draft the message to my CPO.
Here is a draft. It lays out what the data shows without arguing against form check, and opens the door for context we might be missing.
Form check is now one of three potentially valuable ideas to invest in next. Before we commit the team to it, we should weigh it against the data we have from this past quarter:
- 61% of members who miss two sessions in a row never log another workout
- 9 of 12 onboarding interviews surfaced that users don't know what weight to start with. The funnel shows that 38% of first workouts drop off there
The FitFlow App team has no data or feedback from customers pointing to form check as an urgent need or reason users drop off or skip workouts.
Now, from the context you shared previously, form check could help members training alone unsure of whether they're doing an exercise correctly. Before we say yes or no to solving it, I'd recommend we assess this and the other two problems (missing workouts end habits and starting a first workout requires assistance) against our strategic goals and determine how solving them might impact revenue and cost positively or negatively. Then, we prioritize testing how we might solve the one with the highest economic value first.
This allows us to validate what's most valuable for our customer while prioritizing the business' success.
Were there any other factors that influenced the push to invest in form check now?
Happy to discuss this on a call.
Once you have sent it, share the outcome of your conversation with the CPO. If there are factors we are not seeing, I will fold them into the assessment.
Praxis in your stack
Turn your stack into a learning loop.
Praxis meets your portfolio and delivery tools where they are today, then brings the decisions that matter into one place. It connects plans, investments, and delivery signals to reveal what is worth funding and why.
Who it's for
Executives get confidence in where capital belongs. Product managers get the judgment to influence where it goes.
Proof
What deciding better looks like in practice.
Results delivered by the Emergn methodology Praxis is built on.
$3.5B
redirected to higher-value work
Fortune 500 health and benefits platform
Fortune 500 health and benefits platform
$85M
backlog value recovered
Energy producer, $300M program
Energy producer, $300M program
£10M
cashflow improvement
Energy business: 37 initiatives funded with evidence
Energy business: 37 initiatives funded with evidence
$4.10 → $26.30
ROI per dollar; time to release halved
Global shipping firm
Global shipping firm
98%
cost reduction
Latvia's State Revenue Service
Latvia's State Revenue Service
1,000 days
returned to work per year
Latvia's Court Administration
Latvia's Court Administration
Pricing
Fund proof, not instinct.
Product Manager & Team
For a solo PM, founder, or a squad grounding product decisions in evidence.
From $39 per month
- 1 Product Workspace
- Unlimited Ideas, Experiments, and Insights
- All Artifacts
- All Standard Integrations
- 2X Stella Usage on Team
Product Portfolio
For organizations running up to five products and choosing which ones to fund next.
Custom
Everything in Product Manager & Team, plus
- One Portfolio View
- 5 Product Workspaces
- SSO, SLAs, and Audit Logs
- 4X Stella Usage
- Onboarding Workshop
Praxis Enterprise
For enterprises with multiple portfolios transforming how they fund work, with Emergn alongside.
Custom
Everything in Product Portfolio, plus
- Portfolio of Portfolios
- Custom Artifacts and Integrations
- Unlimited Stella Usage
- Team Capability Development
- Operating Model Redesign
See how Praxis works. Tell us what you're dealing with.
Book a demo with an Emergn strategist. Walk through the platform, see the decision model in practice, and share the portfolio or product challenges your team is navigating. We will show you where Praxis fits and what it changes.
Book a demo →